Welcome In

While working at RealLife Concepts we developed a new strategy for Welcome In, an upmarket holiday house rental business.

Based on the need, market research and competitor research we developed a new strategy focused on the personal touch of a welcome holiday home. The logo visualises the strategy, with the warm colours welcoming clients. The door in the welcome In represents the welcoming aspect and the semi transparency of the main logo symbolises the transparency the business gives to home owners and holidaymakers.