I helped Sonja to develop her brand/corporate identity based on a strategic questionnaire that brings out the core of what the brand stands for, what the concept is and how to translate this to into a visual identity.
Based our conversations and research I developed her brand style guide, logo, business cards, letterhead and basics for the webdesign.
The logo icon, as shown below represents the theory behind sociocracy, consent, balance and the art of hosting. The different services and roles Sonja can bring to any table.
As for her website, Sonja was looking for a simple, clean, visually attractive and easy to read website to represent the wide range of roles and services she offers.